Custom Neon Signs: Vertical or Horizontal?

When choosing custom neon signs, should the text read horizontally or vertically? Well, most neon signs are read like normal English text - horizontally left to right. However, there are a couple reasons why you would want your sign to read from top to bottom (like Japanese text). The main reason would be because of space issues. If your sign is being hung in a window with a slim width, then you'd want to go with a vertical sign. Secondly, if your storefront is located on a corner, or if your sign is very large and you want it to be seen not only from a far away distance but on the same side of the street that you're located on, then a vertical sign would also be a good idea. Here are two examples of vertically-read neon signs:

The neon sign on the left was for a tattoo parlor that had a very slim window and couldn't fit a horizontal neon sign, so we made them this vertical neon sign. The sign on the right is a very tall sign, and since it's located on a corner it can be seen from both sides of the street. I'd also like to point out that the sign on the right, "The Brick" restaurant and bar is from the popular show Northern Exposure, and as you can see the sign is actually poorly made. Do you see how the letters are all connected together with the same red neon? High-quality custom neon signs would have those connecting glass pieces painted black, so the letters would stand out more. Just sayin' :)